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WHAT WE DO

Copywriting without the poppycock

Tempted to use 'revolutionary, cucumber-derived, cleansing device' to describe your 'loofah sponge'? You could be suffering from digital-age jargon. The result: your audience is tuning out. The cure: write what you mean, mean what you say.   

Our approach

OUR APPROACH

SHUT UP AND LISTEN TO YOU

Vent without interruption. Tell us all about your problem, how you’ve tried to fix it, and how you'd like us to help. We'll listen to you with ears open and phones off.

DO OUR RESEARCH

We dissect your audience data: who they are, what they care about, and when they tune out. This ensures we create a tone of voice based on evidence and expertise.

 IMPROVISE AND TEST IDEAS

Using our improv hats, we explore what’s interesting about your story. We introduce novelty and 'realness' into your writing style until we find a tone that is fun and effective.

 © 2018 Rhetoric and Wit Ltd.

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